If you live in the Denver metro area, there’s a good chance you have.
Since 2005, Denver Water has used fun and engaging tactics to get out an important message to use water efficiently. This evolved into the popular Use Only What You Need campaign, which has been integrated into the community through advertising and community interactions at local events.
But with the entire state in some form of drought, the message for 2013 is more serious, and the slogan morphed from Use Only What You Need to Use Even Less.
This short video highlights the official 2013 Use Even Less campaign, featuring the ever-popular running toilet.