Check out Denver Water’s annual watering rules to avoid being this guy.
Denver Water customers have created a culture of conservation. In fact, water use is down by about 21 percent compared to our benchmark of pre-2002 use. This is a great accomplishment, especially when you consider there are 10 percent more customers in our service area.
Through our aggressive conservation programs and campaigns, customers recognize that conserving water is the right thing to do in our semi-arid region. But, there are other reasons why this culture of conservation has been adopted, from enjoying the beauty that water-wise plants add to the landscape to saving money by saving water.
We also know that many customers simply don’t want to be “that guy.” The one in the neighborhood who stands out because he hasn’t adopted the same conservation practices as everyone else. This concept inspired Denver Water’s 2014 Use Only What You Need campaign:
- Don’t be that guy. The one watering between 10 a.m. and 6 p.m.
- Don’t be that guy. The one watering when it’s raining.
- Don’t be that guy. The one with sprinkler system spraying the street.
To visually highlight the campaign in a humorous way, Denver Water took inspiration from pop culture. By using pictures that many would consider to be a representation of “that guy,” the campaign portrays exaggerated characters — wasting water — on billboards and bus tails and shelters throughout the Denver metro area.
From the guy who hits the gym twice a day before baking in the tanning booth, to the one who wears skin-tight jeans, suspenders and a waxed handle-bar mustache, the characters are so over-the-top that they clash with their environment. Just like water wasters don’t fit into our community that embraces water conservation.
So, if you are sitting next to your significant other right now, in matching sweater vests, khakis and white Keds, you may in fact be “that guy.” However, there is hope, because you don’t have to be “that guy” when it comes to water conservation as long as you use only what you need.
For more images and to join in on the conversation, follow #DontBeThatGuyDenver on Twitter this summer.